Category: Inspiration

Affirmation

So a nice thing has happened.

After many years of selling almost no prints, someone called me, out of the blue, and wants to buy a bunch of prints. I won’t tell the details just yet, it’s not final, I’m superstitious, etc.

But I will say that, aside from the financial part (which is nice, I gotta say) it’s an amazing affirmation that what I’ve been doing is right.

I make pictures for me. I make pictures as meditation, prayer, exercise. I make pictures to try to be better, to try to understand better.

I make pictures to say: LOOK at that! But also as a way to say: this is my world and it’s amazing.

Many years ago, I was chosen for an artist’s residency on Monhegan Island. I submitted my pictures and they said, yes, you deserve this. Go make pictures. No obligation, no responsibilities, just do what you need to do. That was an amazing moment in my life. And this feels similar.

There are some people, I know, who think I’m mercenary. The truth is, I am terrible about money. I’m terrible at caring about it, keeping track of it. I think it’s a nuisance.

I care about affirmation. Someone saying: what you do has value. Sometimes, that affirmation comes in a handshake or a smile. Sometimes, it comes in a check.

This time, the client wrote back:

“The prints came in and they look really great. I just love your work.”

 

OK, not my site. My site shows up well. Do a search for “photographer Camden Maine” to find out.

A friend asked why her site wasn’t showing up in a Google search. The first thing to ask about this is “What search terms were you using?” She was using the terms that best summed up what she does (let’s say it’s “widget design”), plus “Maine” which is where she is. And she was nowhere in Google’s results, which is bad.

“Search Engine Optimization” is a whole field, separate from web design, and I don’t claim to be an expert. The basic steps as I understand and practice them are:

1. figure out your keywords

What is some stranger who does not know your name or business name typing into Google to find you? This will include all permutations of your products or services and possibly your geographic location. So it might be “Maine widget design” but there are bound to be other words that will lead those customers to you.

2. sprinkle said keywords on your website

Anywhere will do, at least it’s better than not having them there. But to do it right, put them in a. the page title and b. the h1 tag. Then maybe here and there in other places. More than anything, make sure that the page you are sprinkling with these keywords is actually ABOUT those keywords. Don’t sprinkle “lobster” on a page about boatbuilding. Avoid using images that are “pictures of words” as Google doesn’t recognize them. This bears repeating and emphasizing: those pages that are completely made up of pictures (even if they look like words to human eyes) cannot really be seen by Google. Put TEXT on your pages and make sure it’s relevant to searches. Most of this page is text but the logo at the top (JimDugan.com photography and web design in Maine) is an image, just pixels, and Google doesn’t really see it.

3. get people to link to you

Google considers incoming links hugely important, because a link is essentially a recommendation from someone.

4. wait

It’s hard but waiting is important several reasons. Google isn’t automatic, it takes time. And Google prefers sites that have a track record, so the longer a site’s been around, the better it ranks. Lots of sites do well largely because they’ve been around for years (that’s certainly the case with my site, at least in part; see below for another reason).

5. change your site often

Google likes fresh content, so keep changing things on a regular basis. This is one reason why blogging has exploded; it gives you fresh content as often as you feel like writing something.

6. check your ranking and adjust

Go back to number 1 and figure out what’s working or not working. Add or delete keywords, make sure your page is actually about the things it claims (in the title and h1) that it’s about.

There’s a LOT more to it than that but this is a beginning. Most people who have web sites don’t even think about this and it’s to their detriment.

The crucial thing to know about Google searches is: they are trying to deliver the most relevant page every time. So they like pages that are really about what they say they’re about. Don’t try to fool Google. Just try to describe the contents of the page as clearly as possible and make the content as satisfying for the end user as possible.

Perhaps most important of all: Deliver content that is fascinating, important and relevant. Do that and web surfers will like your pages and then Google will send more of them your way. (This, by the way, is another reason my site does well in search engines: I offer more than just a sales pitch. I also have the Maine Photographers’ Directory, and have had it for years. If you’re looking for a photographer in Maine, Google will show you that page because a. it’s been around a while, b. it has lots of content, c. lots of people have linked to it.)

In real estate, the three most important things are: location, location, location.

On the web, it’s: content, content, content.